Serdar is a Lecturer in Data and Digital Literacies at the Moray House School of Education and Sport, University of Edinburgh. He is also co-lead for the Digital Education and AI in Advancing Pedagogy Hub for the Centre for Teaching Excellence. Serdar teaches on digital literacy and technology across teacher education programmes at Moray House, and is deputy academic lead for the Data Education in Schools project. His research interests include data, digital and AI literacies, formative assessment and feedback, and adoption of teaching and learning technologies in primary, secondary and higher education sectors.